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The movie industry is the jewel in the crown of entertainment in the United States and, even though from the point of view of the public, sports have managed to arouse greater enthusiasm, the cinema continues to be the source of reinforcement or correction of the country’s cultural values. Billing USD 7.3 billion in box office receipts in 2022, the film industry is a powerful diffuser of values, attitudes and ways of seeing life. The ceremony of recognition of the merit of the works carried out by the creators, interpreters and operators of the industry it is the most brilliant social event in the country and frequently sets the tone for political-cultural debates.
started in 1929 Under the patronage of silent film idol Douglas Fairbanks, the Academy of Motion Picture Arts and Sciences awards ceremony has become a sort of thermometer of American collective sentiment. Thus, when the First World War broke out, the ceremonies served to promote isolationism in the face of a Europe that was seen as chaotic. The Great Depression led the cinema to project the benefits of community solidarity and political patriotism, understood as unrestricted support for the nascent American industry. After World War II ended, American cinema turned to revealing the crimes of Nazism, anti-communism, and the adoption of new technologies for the home, transportation, and communications. It began its great international takeoff, whose geographical focus was Europe. The sixties were the canvas for protest movements against the war in general and the Vietnam War in particular. The end of the 20th century made the Oscars delivery ceremonies a hymn to the possibilities of progress represented by technological development as well as the beginning of concern for the health of the planet. In the 21st century, until now the main focus has been the internal struggle to achieve social diversity and the sustainability of development. The geographic center returned to the United States.
On Sunday, March 13, the Oscars were handed out in a framework that clearly heralds a new shift in geographic focus and political positioning. Now the interest of the United States shifts to Asia. Hollywood has announced to us that it has stopped seeing Europe as its alternative market and is preparing with all the irons to start a deployment in Asia. This explains the number of prizes awarded to the film “Everything at all times and instantly”, whose protagonists are artists of Asian origin and whose plot best reflects the options and dilemmas open to the peoples of Asia in the current modernization process that live the world In the political sphere, a war cry was launched against totalitarianism by awarding the documentary on the struggle of Alexei Navalny against Vladimir Putin. The repudiation of the war was also evident in the second most awarded film, “All Quiet on the Western Front”, which is a new version of the Oscar-winning film in 1930 and was based on a novel published in 1929 about the horrors of the First World War.
Hollywood thus heralds the advent of a new era for the United States and for the industry. That of conquering Asian affections and eradicating war in the West. Both destinations pose real dilemmas for those regions of the world that do not seem to be at the center of North American affairs. These regions will have to become relevant to the United States through economic complementarity or contribution to the eradication of war in order to attract the attention of Hollywood.
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