by Given the upward trend in electronic commerce, companies must work with their IT (information technology) teams to strengthen their online sales channels and guarantee the best digital experience for consumers, who are increasingly demanding.
It is that according to the Holiday Shopping Pulse Survey, from Cisco AppDynamics, 97% of Colombian consumers will make at least one online purchase in the next two months.
However, while confidence in digital sales channels grows, so do customer demands, since 98% of buyers consider that not having interruptions and delays in their applications or web services is extremely important when it comes to to make your purchases.
Fabio de Valentín, director of AppDynamics for Latin America, asserted that the speed and fluidity of digital environments is essential for this purpose.
Discounts
Similarly, according to the study, the increase in the cost of living, inflation, and the depreciation of the peso, among other factors, have contributed to Colombians valuing the discounts offered by businesses more than ever.
In this order of ideas, it stands out that close to 98% of buyers will prefer to make their purchases with some type of promotion. In fact, 90% admit that they will wait for special dates like Black Friday or Cyber Monday to get better prices.
Furthermore, according to the expert, although discounts are crucial in the decision-making process of buyers, this is not the most important factor.
For 85% of consumers, the digital experience is just as relevant as the promotions offered by the trade. In this way, brands that want to scale should prioritize digital transformation within their strategies, especially considering that the new generation of e-commerce (metaverse, deliveries, sustainable, multicourier) is increasingly present in transactions.
The consumers
Similarly, Colombian consumers have become totally unforgiving towards brands that fail to meet their high expectations of the digital experience.
In fact, during the recent 2022 holiday shopping season, 64% said that retailers only get one chance to impress them and that if their digital service isn’t working properly, they won’t hesitate to choose other options.
The report adds that the desire for innovation makes it necessary for companies to consider their IT teams and professionals as a pillar for their business.
In this sense, it is essential that they provide them with the knowledge and tools necessary to manage modern digital applications and services, which are increasingly complex, fragmented and dynamic. If they want to deliver exceptional digital experiences, technologists need cloud-native solutions that allow them to manage, optimize, and monitor the health of their entire technology environment.
It must be taken into account that online shopping has become the preferred option for millions of consumers around the world; The strengthening of security in e-commerce, the agility in shipments, and the payment facilities have been some of the reasons why more and more people dare to be part of electronic commerce.
