HBO Max takes advantage of Father’s Day to promote ‘Succession’ with a message from Logan Roy to his children

If we make a list of the best fathers in fiction, surely Logan Roy would not be on it, but although the character of Brian Cox He is not an exemplary father, there is no doubt that he is unforgettable. ‘Succession’ will end with the fourth season that arrives at HBO Max on March 27 and in which we will learn the outcome of the ruthless war between the owner of the largest media conglomerate in the world and his children. To promote the premiere, HBO Max has devised a campaign taking advantage of the celebration on March 19 of Father’s Day. Logan Roy is the protagonist of a gigantic banner that includes a message to his children: “What have you had in life that I haven’t given you?”. He is a very juicy fictional character for this type of campaign and already in June 2019 (before the premiere of the second season) he starred in a video on HBO Latin America with the ‘pretties’ that he had dedicated to his children at different times in life. the plot.

While it is true that Kendall (Jeremy Strong), Connor (Alan Ruck), Siobhan (Sarah Snook) and Roman Roy (Kieran Culkin) cannot say that they have lacked anything on a material level, they are the clear example that the rich also cry and that money does not bring happiness, or at least it is the consolation we have left to the rest of mortals. The series began with the patriarch of the Roy clan suffering a crisis that took him to the hospital and immediately triggered a fierce power struggle between his children. Although Logan recovers, the need for renewal at the company becomes clear. The ruthless businessman, however, is unwilling to cede power. nor does he find the heir he wants for his business among his children. From there begins a game of betrayals that exposes the affective deficiencies of the protagonists.

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What is season 4 about?

The new installment begins some time after Logan Roy’s last trick on his children to sell his conglomerate of companies to businessman Lukas Matsson (Alexander Skarsgård). Now the transaction is closer and, as you can see in the trailer, Logan feels like a winner. However, Kendall, Shiv, Roman and Connor are going to try to prevent it. by all means and until the last minute. To begin with, they will try to ally themselves with all their father’s enemies, which are not few. Although the brothers appear to be united and against a common goal, the trailer hints that there is still room for double play.

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