With 50 stores in Colombia, Starbucks has been characterized as one of the most stable companies in the world and since the brand arrived in Colombia in 2014, the company has reinforced its commitment to the market and job creation.
In Colombia, Starbucks now has more than 600 partners (employees) who proudly wear the green apron, of which 84 are based in Cali. Starbucks currently has a presence in Cali, Bogotá, Medellín, Barranquilla and Cartagena.
Taking into account its power at a multinational level, the portal Direct marketing has confirmed that the company founded in the United States has made history in the blockchain network, one of the most important cryptocurrency wallets in the world.
It is about the sale of 2000 NFT in 20 minutes, According to the portal, a figure never seen before that borne fruit as a result of the opening of a first collection of NFTs by the company.
Direct marketing told how Starbucks launched a first batch of payment NFTs called “sthem on a trip” in their new Web3 called “Starbucks Odyssey”the sale was made with a value of one hundred dollars each and at this moment they are already sold out.
According to Edgar Giraldo, leader of Accenture Colombia’s technology practice, although Web3 is a term in constant evolution, we use it in reference to the new initiatives that are leveraging technologies like blockchain and tokenization to build an Internet with a distributed data architecture.”
This means that Web 3.0 is semantics, with prediction and decentralization, in which the data once again belongs to the user and the principles of origin, veracity and value govern transactions.
To understand the historical news a bit, it is necessary to remember that an NFT is tokens that represent unique digital assets, such as artwork, music, videos, tweets, and much morewhich can be bought and sold on the market in the same way as a painting or a vinyl album.
As the global economy has become increasingly digitized, NFTs are becoming an important way to validate authenticity and the value of digital assets.
As the portal tells it Direct marketingStarbucks ventured into the Web 3 arena by creating Odyssey as an extension of the rewards program that already exists in the cafe.
In this way, 1164 people would have an NFT from the new Starbucks collectiona figure that may increase since NFT users and experts are still waiting to get one of their products, according to the Nifty Gateway and Digital Marketing platform.
According to the portal, the prizes or rewards include virtual classes, access to merchandise or a trip to a Starbucks coffee farm at higher membership levels.
“Starbucks odyssey just ran their first nft pays sale. 2000 tokens at $100, they are now trading at $600 each at the high school 50 minutes later. <15 minutes to sell from current odyssey members only. 2 per member,” said one expert on social media.
In that context, the growing interest in NFTs has also led to an increase in the price of some digital assetswhich has led some to compare the current NFT bubble to the tech market bubble of the 1990s.
How to make money with NFTs?
- Buy NFT for video games or Play To Earn gameswith this modality users must overcome levels or win tournaments to obtain new rewards in tokens.
- Create and sell your own collection of NFTs, so you can get a percentage of money for each resale that is made on said NFT.
- NFT rental is another way to earn money, since some users can rent their illustrations to generate an income through the ‘reNFT’, this modality works as a licensing service that allows the owners of an NFT to assign to a third party the right to use their asset for a period of time . Said operation allows generating income for the lessee and the lessor, since both parties will seek to obtain profits with an NFT.