by Currently, issues such as digital transformation have had to adapt to the human being and in which the result translates into the digital footprint that most people have due to technological advances.
José Fuentealba, InterSystems sales manager, asserted that social networks, state entities, payment methods, the financial industry and almost all spheres of society have moved into this area, resulting in a large bank of personal information. of each individual.
In that order of ideas, the security of personal data depends on two parts. On the one hand, individuals must have certain security and prudence measures when providing information to third parties online and, furthermore, the companies or organizations that receive the data must guarantee that it is duly protected and managed.
To which he added that despite the great benefits that technology brings, it in turn brings new concerns for companies and citizens. In recent years, cybersecurity and the protection of personal data have become a challenge due to new vulnerabilities.
Gold
The expert highlighted as an example that according to the Police Cybernetic Center, in 2022 cybercrime increased by 26% compared to 2021, amounting to 54,121 reports of this modality.
Therefore, it is necessary to emphasize that the data and information of people can be considered as the gold of the 21st century. The immediate job that organizations have is to strengthen their fraud detection system through data analysis technologies that allow them to anticipate unwanted situations.
According to Fuentealba, using technologies such as Machine Learning to prevent cybercrime prevents users from being victims of impersonation, fraud or theft and increases user confidence in companies.
It also allows faster analysis of associated data, real-time processing, ease of management, agility to detect fraud, direct alerts to institutions to activate blocking or disabling processes, among others.
Aid
According to the expert, there are several companies specialized in supporting and supporting cybersecurity services for the peace of mind of users.
He added that in today’s financial world, the connectivity of players, platforms and services are essential for the quality and security that customers perceive and expect from their products and benefits.
According to Fuentealba, it is also necessary for users to raise awareness when it comes to sharing data, basic aspects such as ensuring that the pages have official verification, not giving information to strangers, and even observing that the spelling of the websites is correct, that They are steps that give clues about the authenticity and security of a page.
He asserted that cyber security in Colombia is a primary issue, since it is something that financial institutions must deal with on a daily basis.
In addition, according to Ariel Pizzo, from the Stefanini Group, cybersecurity attacks grew by more than 35%, a situation that means that globally the average cost of this data breach reached 4.35 million dollars, and if it was of a data breach caused by ransomware the average amounted to 4.54 million dollars.
In the case of Latin America, the average extortion payment was 1.2 million dollars and the growth of these cybercrimes rose more than 35%, with an average of 277 days to identify and contain a data breach.
