by Apple is exploring the option of launching a higher-end iPhone with the name ‘Ultra’, which aims to surpass the iPhone Pro and Pro Max models in quality and price, and which could arrive in 2024 with the new iPhone line.
The president of the American company, Tim Cook, said on the company’s latest earnings call that the price increase on its devices “is not a problem” and that, in fact, consumers could be persuaded to spend more, as he recalled Bloomberg.
“I think people are willing to go to great lengths to get the best they can afford in that category,” Cook said, noting that the iPhone has become an “integral part” of people’s lives. Thus, the CEO of Apple made reference to the fact that users value that the iPhone collects important parts of their lives such as their contacts, their health information, their banking information and the control of the smart home, among other things.
In this frame, the company has internally raised adding a new high-end iPhone model and crown it as the most powerful, according to what the journalist from Bloomberg, Mark Gurman. It would be an iPhone ‘Ultra’ that would be placed above the Pro and Pro Max models and that “possibly” will be in time for the launch of the iPhone in 2024.
According to Gurman, this new model would entail a price increase and, although he has not specified in detail what characteristics this ‘Ultra’ model would differ from, it would probably have to do with improvements in the camera, in the power of the chip and “perhaps a screen even bigger.”
This initiative is based on distinguishing the iPhone models, differentiating the levels of the product with different ranges of its components.. That is, giving users reasons why they have to pay more for a superior model.
Furthermore, it is something that the company already does between its Pro and Pro Max models. For example, when the iPhone 15 launches later this year, Apple plans to include a periscope lens exclusively on the Pro Max model that will offer improved optical zoom, as Gurman has pointed out.
What could be bought with what an iPhone 14 is worth?
After several months of being launched on the market, the iPhone 14 is finally available to fans of Apple devices in Colombia.
From now on, people who have closely followed all the technological improvements that own the latest version of Apple’s smartphone will have the chance to purchase a iPhone 14, 14 Plus, 14 Pro and 14 Pro Max.
How much is the iPhone 14 worth in Colombia?
It should be noted that at this time, the mobile phone companies and official stores are carrying out a pre-sale season for the device, which began this Friday. February 3 and will end on the 10th of the same monthbut those who wish to have the equipment must complete a registration to be able to access the offer.
Thus, the average prices that are being handled in the market for the sale of the iPhone 14, 14 Plus, 14 Pro and 14 Pro Max are the following:
iPhone 14 price
- iPhone 14 128GB – $4,649,000
- iPhone 14 256GB – $5,269,000
- iPhone 14 512GB – $6,449,000
iPhone 14 Plus price
- iPhone 14 Plus 128GB – $5,369,000
- iPhone 14 Plus 256GB – $5,999,000
- iPhone 14 Plus 512GB – $7,199,000
iPhone 14 Pro price
- iPhone 14 Pro 128GB – $5,949,000
- iPhone 14 Pro 256GB – $6,549,000
- iPhone 14 Pro 512GB – $7,819,000
- iPhone 14 Pro 1TB – $8,999,000
iPhone 14 Pro Max price
- iPhone 14 Pro Max 128GB – $6,599,000
- iPhone 14 Pro Max 256GB – $7,249,000
- iPhone 14 Pro Max 512GB – $8,449,000
- iPhone 14 Pro Max 1TB – $9,699,000
What could be bought with the cost of the new Apple phone?
On digital commerce platforms You can get a MacBook Air M1 2020 laptop for a price of $4,769,999similarly, in chain stores and places of e-commerce It is possible to find laptops with certain characteristics for the gaming or video editing at prices ranging between $2,900,000 and $3,700,000.
In the event that a person needs to change their television, there are currently 43 to 50-inch SmartTV TVs on the market, with modern technologies to view content or improve the experience with video games, which could be purchased for a value close to $3,700. 000.
Added to that, the PlayStation 5 825 GB digital edition console can be obtained in online stores for an approximate price of $3,445,531, meanwhile, the X Box Series X (brand’s most expensive model) has a cost of $2,770,000. So both products are worth less than the current price of the standard version of the iPhone 14 ($4,649,000).
In the event that the user has the desire to turn his house into a smart home, he could purchase various technological devices starting with a budget of more than nine and a half million (close to the value of the iPhone 14 Pro Max). For example, it is possible to buy a smart refrigerator for a value of $9,699,900, or you can find versions of smart air fryers that can be controlled with a smart assistant, the price of this type of product does not exceed $400,000.
Added this, a person can incorporate a set of smart lights, video cameras, among other products to decorate their home and the investment would not exceed $2,000,000.
*With information from Europa Press
