After an apparent calm, Elon Musk again generates a wave of layoffs on Twitter. On this occasion, the tycoon also decided to do without an important figure of the company, who invested all his dedication to optimize the Twitter Blue service.
This is Esther Crawford, the head of Twitter’s payment service and director of Product Management at Twitter. Paradoxically, she a couple of months ago Crawford had shared photos where he appeared sleeping in the office to demonstrate the great commitment he had towards the platform of the blue bird.
“Sleep where you work” was part of the message that Esther Crawford shared on her Twitter account in November 2022. In the image you can see the former worker of the social network wrapped in a sleeping bag, on a mat and with a pillow, sleeping in a Twitter office.
“When your team is pushing 24/7 to meet deadlines”, wrote the former Elon Musk collaborator in her tweet.
By then, Crawford justified the fact of having to sleep in the office by stating that in certain situations “doing difficult things requires sacrifice”; In addition, she stated that she was convinced that she would be able to create something new. She also went so far as to affirm that her team of collaborators on Twitter were doing their best to overcome the demands that Elon Musk himself had imposed on them.
However, the great “commitment” of Esther Crawford was not a guarantee to remain in Elon Musk’s social network, since his boss had no qualms about removing her from the company despite being the creator of the paid subscription system on Twitter, a project that Musk himself wanted to promote in order to increase the company’s income.
Now the former worker of the social network has shared a message in which she stated that she does not feel remorse for having worked with great dedication and optimism; In addition, she stated that she is deeply proud of the team that she helped her build, with innovations in the midst of “so much noise and chaos”.
Twitter lays off 200 more employees
Twitter fired at least 200 employees, 10% of its workforce, according to the newspaper ‘The New York Times’as job cuts continue at America’s tech giants.
This new round of layoffs includes product managers, “big data” experts and engineers working on machine learning and platform reliability, the American newspaper reported on Sunday.
In this way, the labor force of Twitter would have been reduced to less than 2,000 employees, compared to 7,500 employees last Octoberwhen the company was acquired by Elon Musk.
According to sources familiar with the situation who did not specify the number of those affected, consulted by Bloomberg, the layoffs affect workers in different functions of the company, including engineering and product areas.
It should be noted that in recent weeks other giants in the technology sector, including Amazon, Alphabet -Google’s parent company- and Meta -Facebook, Instagram, WhatsApp parent company-, have announced thousands of layoffs in the last year.
Computer maker Dell announced Monday some 6,500 layoffs, equivalent to 5% of its total workforce, following the wave of job cuts in the US technology sector.
Similar measures were taken by the giants Microsoft, a brand that confirmed the dismissal of some 10,000 employees by the end of March, about 5% of its staff, among other cost reduction measures.
As the group explained in a stock market document, it makes this decision “in response to macroeconomic conditions and changes in customer priorities.”
*With information from AFP and Europa Press.